The brewing industry in Greece generated €576 million in direct and
The brewing industry in Greece generated €576 million in direct and indirect added value for the national economy in 2024, according to a new study by the Foundation for Economic and Industrial Research (IOBE), highlighting both its economic importance and the mounting challenges it faces.
The report outlines a sector under pressure from rising production costs, raw material volatility linked in part to climate change, and shifting consumer behavior, even as innovation and the growth of craft breweries reshape the market.
Output, consumption and market trends
Beer production in Greece reached 4.31 million hectolitres in 2024, with around 76 breweries currently operating in the country, reflecting steady growth in small and independent producers.
However, consumption patterns remain under strain. While demand approached pre-crisis levels in 2024, it is estimated to have fallen by 5% in 2025, reflecting tighter household budgets. Per capita consumption stands at 41 litres, among the lowest in the EU.
A clear shift has also emerged from on-premise consumption (such as restaurants and hotels) towards retail sales, despite continued growth in tourism.
Exports reached €35 million, doubling compared with pre-2010 levels, while imports rose to €39 million, underscoring stronger international competition and growing
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